Online communities in mature markets: Why join, why innovate, why share?

International Journal of Innovation Management

Volumn 15, Issue 4, 2011, Pages 797-836

  Janzik, Lars ^a   Raasch, Christina ^a  

^a HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

motivation; netnography; online communities; User innovation

Indexed keywords

EID: 79960133094     PISSN: 13639196     EISSN: None     Source Type: Journal    
DOI: 10.1142/S1363919611003568     Document Type: Article

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