Self-endorsing versus other-endorsing in virtual environments

Journal of Advertising

Volumn 40, Issue 2, 2011, Pages 93-106

  Ahn, Sun ^a   Bailenson, Jeremy ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959988609     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400207     Document Type: Article

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