Role-taking: Enhancing the online experience

Journal of Current Issues and Research in Advertising

Volumn 25, Issue 2, 2003, Pages 45-56

  Edwards, Steven M ^a   La Ferle, Carrie ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 57049181689     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2003.10505148     Document Type: Article

References (75)

1. Aaker, David A. and Douglas M. Stayman (1989), "What Mediates Emotional Responses to Advertising?: The Case of Warmth," in Cognitive and Affective Responses to Advertising, P. Cafferataand A. Tybout, eds., Lexington, MA: D. C Heath and Company.
2. Avaterra.com (2002), "About Avaterra.com, Inc," http:llwww.V70nes.com.
3. Babin, Barry J., William R. Darden, and Mitch Griffin (1994), "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping," Journal of Consumer Research 20 (March), 644-657.
4. Bagozzi, Richard. P. and David Moore (1994), "Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior," Journal of Marketing, 58 Gan 56-70.
5. Bagozzi, Richard. P. and David Moore, Mahesh Gopinath, and Prashanth U. Nyer (1999), "The Role of Emotions in Marketing," Journal of the Academy of Marketing Science, 27 (Spring), 184-206.
6. Batra, Rajeev and Michael L. Ray (1986), "Affective Responses Mediating Acceptance of Advertising," Journal of Consumer Research, 13 (September), 234-249.
7. Bellenger, Danny and Pradeep K. Korgaonkar (1980), "Profiling the Recreational Shopper," Journal of Retailing, 56 (Fall), 77-92.
8. Bellman, Steven, Gerald L. Lohse, and Eric J. Johnson (1999), "Predictors of Online Buying Behavior," Communications of the ACM, 42 (December), 32-38.
9. Beltramini, Richard (1982), "Advertising Perceived Believability Scale," in Proceedings of the Southwestern Marketing Association, D. R. Corrigan, F. B. Kraft, and R. H. Ross, eds., Southwestern Marketing Association, Wichita State University, Wichita, KS, 1-3.
10. Bergadaa, Michelle M. (1990), "The Role of Time in the Action of the Consumer," Journal of Consumer Research, 17 (December), 289-302.
11. Biocca, F. and Ben Delaney (1995), "Immersive Virtual Reality Technology," in Frank Biocca and Mark R. Levy (eds.), Communication In The Age Of Virtual Reality, Hillsdale, NJ: Lawrence Erlbaum Associates, 57-124.
12. Bloch, Peter H., Daniel L. Sherrell, and Nancy M. Ridgway (1986), "Consumer Search: An Extended Framework," Journal of Consumer Research, 13 (June), 119-126.
13. Bone, P. F. and P. S. Ellen (1992), "The Generation and Consequences of Communication-evoked Imagery," Journal of Consumer Research,19 (June), 93-104.
14. Brown, Steven P., Pamela M. Homer, and J. Jeffrey Inman (1998), "A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses," Journal of Marketing Research, 35 (February), 114-126.
15. Burnkrant, Richard E. and H. Rao Unnava (1995), "Effects of Self-Referencing on Persuasion," Journal of Consumer Research, 22 (June), 17-26.
16. Chen, Qimei and William D. Wells (1999), "Attitude Toward the Site," Journal of Advertising Research 39 (September/October), 27-37.
17. Churchill, Jr., Gilbert A. (1979), "A Paradigm for Developing Better Measures for Marketing Constructs," Journal of Marketing Research, 16 (February), 64-73.
18. Cole-Gomolski, Barb and Carol Sliwa (1999), "Return Policies Irk Online Shoppers," Computerworld, 33 (January 25), 8.
19. Darden, William R. and Barry J. Babin (1994), "The Role of Emotion in Expanding the Concept of Retail Personality," Stores, April, RR7.
20. Davis, Mark H. (1980), "A Multidimensional Approach to Individual Differences in Empathy," JSAS Catalog of Selected Documents In Psychology, 10 (4), 85.
21. Digimask (2002), http://ivww.digimask.com.
22. Donthu, Naveen and Adriana Garcia (1999), "The Internet Shopper," Journal of Advertising Research, 39 (May/June), 52-58.
23. Edell, Julie A. and Marian Chapman Burke (1987), "The Power of Feelings in Understanding Advertising Effects," Journal of Consumer Research, 14 (December), 421-433.
24. Fiore, A. M. and H. Yu (2001), "Effects of Imagery Copy and Product Samples on Responses Toward the Product," Journal of Interactive Marketing, 15 (Spring), 36-46.
25. Galper, Ruth Ellen (1976), "Turning Observers into Actors: Differential Causal Attributions as a Function of Empathy," Journal of Research In Personality, 10,328-335.
26. Grant, Lome (2000), "Shape of Things to Come: A Virtual You on the Net. Consumer's 3-D Image Makes Online Shopping Easy," USA Today, June 27, 6E.
27. Greenwald, Anthony G. and Clark Leavitt (1984), "Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, 11(June), 581-592.
28. Hirschman, Elizabeth C. and Morris B. Holbrook (1982), "Hedonic Consumption: Emerging Concepts, Methods and Propositions," Journal of Marketing, 46 (July), 92-102.
29. Hoch, Stephen J. and John Deighton (1989), "Managing What Consumers Learn From Experience," Journal of Marketing, 53 (April), 1-20.
30. Hoffman, Martin L. (1977), "Sex Differences in Empathy and Related Behaviors," Psychological Bulletin, 84 (4), 712-722.
31. Hoffman, Martin L. (1981), "Is Altruism Part of Human Nature?" Journal of Personality and Social Psychology, 40,121-137.
32. Hoffman, Martin L. (1986), "Affect, Cognition and Motivation," in Handbook of Motivation and Cognition: Foundations of Social Behavior, New York: Guilford Press, 244-280.
33. Ingram, Chris and Rob Norman (2000), "The Internet: A New Dimension in Our Lives," Technology and the World of International Marketing Communications, London: Atalink Ltd., 30-32.
34. Jeffrey, Don (1999), "Study Says 2 of 4 Consumers Still Leery of Web Purchasing," Billboard, 111 (September 4), 85.
35. Kaufman, Carol Felker, Paul M. Lane, and Jay D. Linquist (1991), "Exploring More Than 24 Hours a Day: A Preliminary Investigation of Polychrome Time Use," Journal of Consumer Research, 18 (December), 392-401.
36. Koloszyc, Ginger (1999), "Abandoned 'Shopping Carts' Pose Major Challenge for Internet Retailers," Stores, July, 41-44.
37. Kover, Arthur J. (2000), "Editorial: Mutual Understanding," Journal of Advertising Research, 40 (July/August), 5.
38. Krugman, Herb E. (1965), "The Impact of Television Advertising: Learning Without Involvement,” Public Opinion Quarterly, 29 (Fall), 349-356.
39. La Ferle, Carrie and Steven M. Edwards (2000), "Understanding the Relationship Between Empathy and Emotion," in Society For Consumer Psychology Winter Conference Proceedings, J. Inman, K. Tepper, and T. Whittier, eds., 77-83.
40. Landro, Laura (1999), "E-Commerce (a Special Report), Essay Nothing Like the Real Thing—Give Up In-Store Shopping For the Cyber Version? You've Got to Be Kidding," WSJ, November 22, R25.
41. Li, Hairong, Terry Daugherty, and Frank Biocca (2001), "Characteristics of Virtual Experience In Electronic Commerce: A Protocol Analysis," Journal of Interactive Marketing, 15 (Summer), 13-30.
42. Maclnnis, Deborah J. and Linda L. Price (1987), "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, 13 (March), 473-491.
43. Maclnnis, Deborah J. and Linda L. Price and Bernard J. Jaworski (1989), "Information Processing From Advertisements: Toward an Integrative Framework," Journal of Marketing, 53 (October), 1-23.
44. Mackenzie, Scott B., Richard J. Lutz, and George E. Belch (1986), "The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations," Journal of Marketing Research, 23 (May), 130-144.
45. Mathwick, C., N. Malhotra, and E. Rigdon (2001), "Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment," Journal of Retailing, 77 (Spring), 40-56.
46. McCorkle, D. E. (1990), "The Role of Perceived Risk in Mail Order Catalogue Shopping," Journal of Direct Marketing, 4,26-35.
47. McGaughey, Ronald E. and Kevin H. Mason (1998), "The Internet as a Marketing Tool," Journal of Marketing Theory and Practice, 6 (Summer), 1-11.
48. McMillian, Sally J. (1999), "Interactivity is in the Eye of the Beholder: Function, Perception, Involvement and Attitude Toward the Web Site," in Marilyn S. Roberts, ed., Proceedings of the 1999 Conference of the American Academy of Advertising, Albuquerque, New Mexico, 107-114.
49. McMillian, Sally J. and E. J. Downes (2000), "Defining Interactivity: A Qualitative Identification of Key Dimensions," New Media and Society, 2 (2), 157-179.
50. McQuarrie, Edward F. and J. Michael Munson (1991), "A Revised Product Involvement Inventory: Improved Usability and Validity," in Advances In Consumer Research, J. F. Sherry and B. Stemthal, eds., Provo, Utah: Association For Consumer Research, 19.
51. Meyers-Levy, Joan and Laura A. Peracchio (1996), "Moderators of the Impact of Self-Reference on Persuasion," Journal of Consumer Research, 22 (March), 408-424.
52. Mitchell, Andrew A. and Jerry C. Olson (1981), "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?" Journal of Marketing Research, 18 (August), 318-333.
53. Novak, Thomas, Donna Hoffman, and Yiu-Fai Yung (2000), "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, 19 (Winter), 22-44.
54. Oatley, Keith (1990), "Role Transitions and the Emotional Structure of Everyday Life," in Oil the Move: the Psychology of Change and Transition, S. Fisher and C. L. Cooper, eds., West Sussex, England: John Wiley and Sons Ltd., 67-81.
55. Ognianova, Ekaterina (1998), "Effects of the Content Provider's Perceived Credibility and Identity on Ad Processing in a Computer Mediated Environment," in Proceedings of the Conference of the American Academy of Advertising, Darrel D. Muehling, ed., Lexington, KY, 155-156.
56. Oliver, R. L., T. S. Robertson, and D. J. Mitchell (1993), "Imaging and Analyzing in Response to New Product Advertising," Journal of Advertising, 22 (December), 35-49.
57. Park, C. Whan and S. Mark Young (1986), "Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation," Journal of Marketing Research, 23 (February), 11-24.
58. Phelps, Joseph E., D. D'Souza, and Glen J. Nowak (2001), "Antecedents and Consequences of Consumer Privacy Concerns: An Empirical Investigation," Journal of Interactive Marketing, 15 (Autumn), 2-17.
59. Realitybuy.Com (2002), "Office Depot Revamps Website Featuring 3D Objects From Realitybuy," Online: http://www.realitybuy.com lhtmllpressroomlnewslnovemberl.htm
60. Rosenshine, Allen (2000), "The Agency of the Not-Too-Distant Future," Technology and the World of International Marketing Communications, Atalink Ltd., London, 64-65.
61. Salzman, Andrew (2000), "It All Started With the PC," Technology and the World of International Marketing Communications, London: Atalink Ltd., 16-18.
62. Schlinger, Mary Jane (1979), "A Profile of Responses to Commercials," Journal of Advertising Research 19 (March/April), 37-46.
63. Schultz, Don E. and Scott Bailey (2000), "Customer/Brand Loyalty in an Interactive Marketplace," Journal of Advertising Research, 40 (May/June), 41-52.
64. Sheehan, Kim B. and Mariea-Grubbs Hoy (1999), "Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns," Journal of Advertising, 28 (Fall), 37-51.
65. Stayman, Douglas M. and David A. Aaker (1988), "Are All the Effects of Ad-Induced Feelings Mediated by Aad?" Journal of Consumer Research, 15 (December), 368-373.
66. Stevens, Peter M., Kerry P. Williams, and Michael C. Smith (2000), "Organizational Communication and Information Processes in an Internet-Enabled Environment," Psychology and Marketing, 17 (July), 607-632.
67. Strauss, J. and D. J. Hill (2001), "Consumer Complaints by E-mail: An Exploratory Investigation of Corporate Responses and Customer Reactions," Journal of Interactive Marketing, 15 (Winter), 63-73.
68. Tweney, Dylan (1999), "One-Click Buying Makes Online World Spin a Little Faster," Infoworld, July 12, 52.
69. Williams, Terrell, Mark Slama, and John Rogers (1985), "Behavioral Characteristics of the Recreational Shopper and Implications for Retail Management" Academy of Marketing Science, 13 (Fall), 307-317.
70. Wispe, Lauren (1986), "The Distinction Between Sympathy and Empathy: To Call Forth a Concept, a Word is Needed," Journal of Personality and Social Psychology, 50 (February), 314-321.
71. Wu, Guohua (1999), "Perceived Interactivity and Attitude Toward Website," in Proceedings of the Conference of the American Academy of Advertising, Marilyn S. Roberts, ed., Albuquerque, New Mexico, 254-262.
72. Yoon, Carol (1991), "Tears, Cheers and Fears: The Role of Emotions in Advertising," Marketing Science Institute Conference Summary, Cambridge, MA: Marketing Science Institute, Report No. 91-112,1-14.
73. Zeitlin, David M. and Richard A. Westwood (1986), "Measuring Emotional Response," Journal of Advertising Research, (October/November), 34-44.
74. Zellner, Wendy (2000), "Wooing the Newbies," Business Week, May 15, EB116-120.
75. Zimmer, Mary R. and Linda L. Golden (1988), "Impressions of Retail Stores: A Content Analysis of Consumer Images," Journal of Retailing, 64 (Fall), 265-293.