A contingency approach: The effects of spokesperson type and service type on service advertising perceptions

Journal of Advertising

Volumn 31, Issue 2, 2002, Pages 17-35

  Stafford, Marla Royne ^a   Stafford, Thomas F ^a   Day, Ellen ^b  

^a UNIVERSITY OF MEMPHIS   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955121468     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673664     Document Type: Article

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