Exploring the influence of the verbTM brand using a brand equity framework

Social Marketing Quarterly

Volumn 15, Issue 4, 2009, Pages 66-82

  Price, Simani M ^a   Potter, Lance D ^b   Das, Barnali ^a   Wang, Yu Chung L ^c   Huhman, Marian ^d  

^a WESTAT   (United States)

^b BILL AND MELINDA GATES FOUNDATION   (United States)

^c NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^d UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959812479     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000903312034     Document Type: Article

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