Testing a Hierarchy-of-Effects Model. Pathways from Awareness to Outcomes in the VERB™ Campaign 2002-2003

American Journal of Preventive Medicine

Volumn 34, Issue 6 SUPPL., 2008, Pages

  Bauman, Adrian ^a   Bowles, Heather R ^a   Huhman, Marian ^b   Heitzler, Carrie D ^c   Owen, Neville ^d   Smith, Ben J ^a   Reger Nash, Bill ^e  

^a UNIVERSITY OF SYDNEY   (Australia)

^b NATIONAL CENTER FOR CHRONIC DISEASE PREVENTION AND HEALTH PROMOTION   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

^d UNIVERSITY OF QUEENSLAND   (Australia)

^e WEST VIRGINIA UNIVERSITY SCHOOL OF MEDICINE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ARTICLE; ATTITUDE TO HEALTH; AWARENESS; CHILD BEHAVIOR; CHILD HEALTH CARE; COHORT ANALYSIS; FEMALE; HEALTH PROMOTION; HIERARCHY OF EFFECT MODEL; HUMAN; JUVENILE; MAJOR CLINICAL STUDY; MALE; MASS MEDIUM; MODEL; OUTCOME ASSESSMENT; PHYSICAL ACTIVITY; SCHOOL CHILD; UNITED STATES;

ADOLESCENT; ADVERTISING AS TOPIC; ATTITUDE TO HEALTH; AWARENESS; CASE-CONTROL STUDIES; CHILD; COHORT STUDIES; FEMALE; FOLLOW-UP STUDIES; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; MOTOR ACTIVITY; PREVALENCE; PROGRAM EVALUATION; SOCIAL MARKETING; UNITED STATES;

EID: 42949096425     PISSN: 07493797     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.amepre.2008.03.015     Document Type: Article

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