A confirmatory test of a higher order factor structure: Brand equity and the truthsm campaign

Social Marketing Quarterly

Volumn 10, Issue 1, 2004, Pages 3-15

  Aaker, D A ^c   Blahut, Steven A ^a   Evans, W Douglas ^b   Price, Simani ^a   Ulasevich, Alec ^a  

^a AMERICAN INSTITUTES FOR RESEARCH   (United States)

^b RTI INTERNATIONAL   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 15944394153     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000490442695     Document Type: Review

References (20)

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