The VERB™ Campaign. Applying a Branding Strategy in Public Health

American Journal of Preventive Medicine

Volumn 34, Issue 6 SUPPL., 2008, Pages

  Asbury, Lori D ^a   Wong, Faye L ^b   Price, Simani M ^c   Nolin, Mary Jo ^c  

^a CDC ^*

^b WESTAT   (United States)

^c NATIONAL CENTER FOR CHRONIC DISEASE PREVENTION AND HEALTH PROMOTION   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CHILD HEALTH CARE; COMMERCIAL PHENOMENA; HEALTH PROGRAM; HEALTH PROMOTION; MARKETING; MASS MEDIUM; PHYSICAL ACTIVITY; PUBLIC HEALTH SERVICE; ADOLESCENT; ADVERTIZING; CHILD; EXERCISE; FEMALE; HUMAN; MALE; METHODOLOGY; NOMENCLATURE; ORGANIZATION AND MANAGEMENT; SOCIAL MARKETING; UNITED STATES; UTILIZATION REVIEW;

ADOLESCENT; ADVERTISING AS TOPIC; CENTERS FOR DISEASE CONTROL AND PREVENTION (U.S.); CHILD; EXERCISE; FEMALE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; NAMES; SOCIAL MARKETING; UNITED STATES;

EID: 42949107490     PISSN: 07493797     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.amepre.2008.03.010     Document Type: Article

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