Lessons from VERB: A Case for Branding in Nutrition Education

Journal of Nutrition Education and Behavior

Volumn 39, Issue 2 SUPPL., 2007, Pages

  McKinnon, Robert ^a  

^a YELLOWBRICKROAD Communications   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ARTICLE; BEHAVIOR THERAPY; CHILD; EDUCATION; EXERCISE; FEMALE; HEALTH PROMOTION; HUMAN; MALE; METHODOLOGY; NUTRITIONAL SCIENCE; OBESITY; PHYSIOLOGY; PSYCHOLOGICAL ASPECT;

ADOLESCENT; BEHAVIOR THERAPY; CHILD; CHILD NUTRITION SCIENCES; EXERCISE; FEMALE; HEALTH PROMOTION; HUMANS; MALE; OBESITY;

EID: 33847301869     PISSN: 14994046     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jneb.2006.08.012     Document Type: Article

References (4)

1. Wong F., Huhman M., Heitzler C., et al. VERB-a social marketing campaign to increase physical activity among youth. Prev Chronic Dis 1 (2004) A10
2. Huhman M., Potter L.D., Wong F.L., Banspach S.W., Duke J.C., and Heitzler C.D. Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign. Pediatrics 116 (2005) e277-e284
3. Centers for Disease Control and Prevention (CDC). Highlights of Year Two Evaluation Findings Youth Media Campaign, March 21, 2005 (Updated April 8, 2005).
4. Edwards J. Uncle Sam Ups Ante for Recruiting Effort. Adweek Magazine (2004) November 29