Cultural meanings of brands and consumption: A window into the cultural psychology of globalization

Social and Personality Psychology Compass

Volumn 5, Issue 5, 2011, Pages 251-262

  Torelli, Carlos ^a   Cheng, Shirley ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959617345     PISSN: None     EISSN: 17519004     Source Type: Journal    
DOI: 10.1111/j.1751-9004.2011.00349.x     Document Type: Article

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