Online shoppers' perceptions and use of comparison-shopping sites: An exploratory study

Journal of Promotion Management

Volumn 17, Issue 2, 2011, Pages 207-227

  Ong, Beng Soo ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Comparison shopping sites; E tailer websites; Merchant ratings; Online shopper reviews; Onlinerating sites; Search engines referrals; Website aggregators

Indexed keywords

EID: 79959567799     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2011.553789     Document Type: Review

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