Managing product variety and collocation in a competitive environment: An empirical investigation of consumer electronics retailing

Management Science

Volumn 57, Issue 6, 2011, Pages 1009-1024

  Ren, Charlotte R ^a   Hu, Ye ^b   Hu, Yu ^a   Hausman, Jerry ^c  

^a PURDUE UNIVERSITY   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Collocation; Competition; Differentiation; Product variety

Indexed keywords

ACTUAL DISTANCE; BEST BUIES; COLLOCATION; COMPETITIVE ENVIRONMENT; COORDINATED INTERACTION; DATA SETS; DIFFERENTIATED PRODUCTS; EMPIRICAL INVESTIGATION; PRODUCT RANGES; PRODUCT VARIETY; RETAIL INDUSTRY; STOCK KEEPING UNIT; STRATEGIC TOOL;

CONSUMER ELECTRONICS; RETAIL STORES; SALES;

COMPETITION;

EID: 79959211949     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1327     Document Type: Article

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