Product positioning and competition: The role of location in the fast food industry

Marketing Science

Volumn 26, Issue 6, 2007, Pages 792-804

  Thomadsen, Raphael ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Fast food; Geographic competition; Pricing research; Product positioning

Indexed keywords

EID: 38549164209     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0296     Document Type: Article

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