Integrated management of marketing risk and efficiency;Integruotas marketingo rizikos ir efektyvumo valdymas

Journal of Business Economics and Management

Volumn 12, Issue 1, 2011, Pages 1-23

  Rutkauskas, Aleksandras Vytautas ^a   Ginevičius, Adomas ^a  

^a VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

Author keywords

Integrated management of marketing efficiency and risk; Marketing efficiency; Marketing risk

Indexed keywords

EID: 79958753417     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.3846/16111699.2011.555357     Document Type: Article

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