Method of enterprise marketing risk early-warning and the index system construction

ICMIT 2006 Proceedings - 2006 IEEE International Conference on Management of Innovation and Technology

Volumn 2, Issue , 2006, Pages 718-722

  Zhou, Mei Hua ^a   Wang, Fu Dong ^a   Zhang, Hong Hong ^a   Meng, Jan ^a  

^a CHINA UNIVERSITY OF MINING AND TECHNOLOGY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

BACKPROPAGATION; INFORMATION TECHNOLOGY; RISK ASSESSMENT; STATISTICAL METHODS; SYSTEMS ANALYSIS;

ENTERPRISE MARKETING EARLY-WARNING SYSTEM; MARKETING RISK; TECHNICAL PROGRESS INDEX;

MARKETING;

EID: 34249673390     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMIT.2006.262314     Document Type: Conference Paper

References (6)

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4. Aziz. Emanuel, Lawom, Bank prediction, an investigation of cash flow based models, Journal of Management Studies, Vol.25, 2001, pp. 419-437.
5. Mark R.Greene, How to rationalize your marketing risks. Harvard Business Review May 2001, vol. 47, Issue 3, pp.114.
6. Hoptroff R.G.Bramson MJ, Hall T J .Forecasting Economic Points with Neural Nets. Proceedings of IJCNN, U.S.A. 2002, pp. 123-134.