A framework for offshoring marketing processes in business-to-business marketing relationships

Industrial Marketing Management

Volumn 38, Issue 4, 2009, Pages 419-425

  Sharma, Arun ^a   Iyer, Gopalkrishnan R ^b   Raajpoot, Nusser A ^c  

^a UNIVERSITY OF MIAMI   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

^c CENTRAL CONNECTICUT STATE UNIVERSITY   (United States)

Author keywords

Business to business marketing; Marketing interactions; Offshoring risks and benefits; Outsourcing; Relationship management

Indexed keywords

EID: 67349136812     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.03.007     Document Type: Article

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