Research on transnational marketing risk and evaluation index system of Chinese retail enterprises

Proceedings of 2008 IEEE International Conference on Service Operations and Logistics, and Informatics, IEEE/SOLI 2008

Volumn 2, Issue , 2008, Pages 2592-2597

  Zhang, Depeng ^a   Xiao, Shulan ^a   Lin, Mengfei ^b  

^a GUANGDONG UNIVERSITY OF TECHNOLOGY   (China)

^b Guangdong Institute of Science and Technology   (China)

Author keywords

Evaluation; Retail enterprises; Risk; Transnational marketing

Indexed keywords

MARKETING; RISK ASSESSMENT;

EVALUATION; EVALUATION INDEX SYSTEMS; FUZZY COMPREHENSIVES; RETAIL ENTERPRISES; RISK EVALUATIONS; RISK MODELS; TRANSNATIONAL MARKETING;

SALES;

EID: 58049187134     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/SOLI.2008.4682974     Document Type: Conference Paper

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