The effect of interactivity on the flow experience of mobile commerce user

International Journal of Mobile Communications

Volumn 9, Issue 3, 2011, Pages 225-242

  Zhou, Tao ^a   Lu, Yaobin ^a  

^a HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Continuance usage; Flow experience; Interactivity; Mobile communication; Perceived enjoyment

Indexed keywords

CONTINUANCE USAGE; FLOW EXPERIENCE; INTERACTIVITY; MOBILE COMMUNICATIONS; PERCEIVED ENJOYMENT;

GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS;

COMMERCE;

EID: 79958718694     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2011.040604     Document Type: Article

References (67)

1. Anderson, J. C. and Gerbing, D. W. (1988) 'Structural equation modeling in practice: a review and recommended two-step approach', Psychological Bulletin, Vol. 103, No. 3, pp. 411-423.
2. Bagozzi, R. P. and Yi, Y. (1988) 'On the evaluation of structural equation models', Journal of the Academy of Marketing Science, Vol. 16, No. 1, pp. 74-94.
3. Bandura, A. (1997) Self-efficacy: The Exercise of Control, Freeman, New York, NY.
4. Baron, R. M. and Kenny, D. A. (1986) 'The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations', Journal of Personality and Social Psychology, Vol. 51, No. 6, pp. 1173-1182.
5. Bhattacherjee, A. (2001) 'Understanding information systems continuance: an expectation-confirmation model', MIS Quarterly, Vol. 25, No. 3, pp. 351-370. (Pubitemid 33738440)
6. Bridges, E. and Florsheim, R. (2008) 'Hedonic and utilitarian shopping goals: the online experience', Journal of Business Research, Vol. 61, No. 4, pp. 309-314.
7. Chang, H. H. and Wang, I. C. (2008) 'An investigation of user communication behavior in computer mediated environments', Computers in Human Behavior, Vol. 24, No. 5, pp. 2336-2356.
8. Chen, K. and Yen, D. C. (2004) 'Improving the quality of online presence through interactivity', Information & Management, Vol. 42, No. 1, pp. 217-226.
9. Chen, K., Yen, D. C., Hung, S-Y. and Huang, A. H. (2008) 'An exploratory study of the selection of communication media: the relationship between flow and communication outcomes', Decision Support Systems, Vol. 45, No. 4, pp. 822-832.
10. CNNIC (2010) 25th Statistical Survey Report on the Internet Development in China, China Internet Network Information Center, http://www.cnnic.cn
11. Csikszentmihalyi, M. and Csikszentmihalyi, I. S. (1988) Optimal Experience: Psychological Studies of Flow in Consciousness, Cambridge University Press, Cambridge.
12. Davis, F. D., Bagozzi, R. P. and Warshaw, P. R. (1992) 'Extrinsic and intrinsic motivation to use computers in the workplace', Journal of Applied Social Psychology, Vol. 22, No. 14, pp. 1111-1132.
13. Deng, L., Turner, D. E., Gehling, R. and Prince, B. (2010) 'User experience, satisfaction, and continual usage intention of IT', European Journal of Information Systems, Vol. 19, No. 1, pp. 60-75.
14. Finneran, C. M. and Zhang, P. (2005) 'Flow in computer-mediated environments: promises and challenges', Communications of the Association for Information Systems, Vol. 15, pp. 82-101.
15. Fishbein, M. and Ajzen, I. (1975) Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley Reading, MA.
16. Fornell, C. and Larcker, D. F. (1981) 'Evaluating structural equation models with unobservable variables and measurement error', Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.
17. Gefen, D. (2003) 'Assessing unidimensionality through LISREL: an explanation and example', Communications of the AIS, Vol. 12, pp. 23-47.
18. Gefen, D., Straub, D. W. and Boudreau, M. C. (2000) 'Structural equation modeling and regression: guidelines for research practice', Communications of the Association for Information Systems, Vol. 4, No. 7, pp. 1-70.
19. Guo, Y. M. and Klein, B. D. (2009) 'Beyond the test of the four channel model of flow in the context of online shopping', Communications of the AIS, Vol. 24, pp. 837-856.
20. Guo, Y. M. and Poole, M. S. (2009) 'Antecedents of flow in online shopping: a test of alternative models', Information Systems Journal, Vol. 19, No. 4, pp. 369-390.
21. Hoffman, D. L. and Novak, T. P. (1996) 'Marketing in hypermedia computer-mediated environments: conceptual foundations', Journal of Marketing, Vol. 60, No. 3, pp. 50-68.
22. Hoffman, D. L. and Novak, T. P. (2009) 'Flow online: lessons learned and future prospects', Journal of Interactive Marketing, Vol. 23, No. 1, pp. 23-34.
23. Hsu, C-L., Lu, H-P. and Hsu, H-H. (2007) 'Adoption of the mobile internet: an empirical study of multimedia message service (MMS) ', Omega, Vol. 35, No. 6, pp. 715-726.
24. Huang, M-H. (2006) 'Flow, enduring, and situational involvement in the web environment: a tripartite second-order examination', Psychology & Marketing, Vol. 23, No. 5, pp. 383-411. (Pubitemid 43735054)
25. Jiang, Z. and Benbasat, I. (2004) 'Virtual product experience: effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping', Journal of Management Information Systems, Vol. 21, No. 3, pp. 111-147. (Pubitemid 40264571)
26. Jiang, Z. and Benbasat, I. (2007) 'Investigating the influence of the functional mechanisms of online product presentations', Information Systems Research, Vol. 18, No. 4, pp. 454-470.
27. Jung, Y., Perez-Mira, B. and Wiley-Patton, S. (2009) 'Consumer adoption of mobile TV: examining psychological flow and media content', Computers in Human Behavior, Vol. 25, No. 1, pp. 123-129.
28. Junglas, I. A. and Watson, R. T. (2008) 'Location-based services', Communications of the ACM, Vol. 51, No. 3, pp. 65-69. (Pubitemid 351357117)
29. Junglas, I., Abraham, C. and Watson, R. T. (2008a) 'Task-technology fit for mobile locatable information systems', Decision Support Systems, Vol. 45, No. 4, pp. 1046-1057.
30. Junglas, I. A., Johnson, N. A. and Spitzmuller, C. (2008b) 'Personality traits and concern for privacy: an empirical study in the context of location-based services', European Journal of Information Systems, Vol. 17, No. 4, pp. 387-402.
31. Kofod-Petersen, A., Gransaether, P. A. and Krogstie, J. (2010) 'An empirical investigation of attitude towards location-aware social network service', International Journal of Mobile Communications, Vol. 8, No. 1, pp. 53-70.
32. Koufaris, M. (2002) 'Applying the technology acceptance model and flow theory to online consumer behavior', Information Systems Research, Vol. 13, No. 2, pp. 205-223.
33. Kuo, Y-F. and Yen, S-N. (2009) 'Towards an understanding of the behavioral intention to use 3G mobile value-added services', Computers in Human Behavior, Vol. 25, No. 1, pp. 103-110.
34. Kuo, Y-F., Wu, C-M. and Deng, W-J. (2009) 'The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services', Computers in Human Behavior, Vol. 25, No. 4, pp. 887-896.
35. Lee, C. C., Cheng, H. K. and Cheng, H. H. (2007a) 'An empirical study of mobile commerce in insurance industry: task-technology fit and individual differences', Decision Support Systems, Vol. 43, No. 1, pp. 95-110. (Pubitemid 46073230)
36. Lee, I., Choi, B., Kim, J. and Hong, S-J. (2007b) 'Culture-technology fit: effects of cultural characteristics on the post-adoption beliefs of mobile internet users', International Journal of Electronic Commerce, Vol. 11, No. 4, pp. 11-51.
37. Lee, K. C., Kang, I. W. and McKnight, D. H. (2007c) 'Transfer from offline trust to key online perceptions: an empirical study', IEEE Transactions on Engineering Management, Vol. 54, No. 4, pp. 729-741. (Pubitemid 350123907)
38. Lee, T. (2005) 'The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce', Journal of Electronic Commerce Research, Vol. 6, No. 3, pp. 165-180.
39. Lee, Y. E. and Benbasat, I. (2003) 'Interface design for mobile commerce', Communications of the ACM, Vol. 46, No. 12, pp. 49-52.
40. Lee, Y. E. and Benbasat, I. (2004) 'A framework for the study of customer interface design for mobile commerce', International Journal of Electronic Commerce, Vol. 8, No. 3, pp. 79-102. (Pubitemid 38617001)
41. Lin, Y. M. and Shih, D. H. (2008) 'Deconstructing mobile commerce service with continuance intention', International Journal of Mobile Communications, Vol. 6, No. 1, pp. 67-87.
42. Liu, Z., Min, Q. and Ji, S. (2010) 'An empirical study of mobile securities management systems adoption: a task-technology fit perspective', International Journal of Mobile Communications, Vol. 8, No. 2, pp. 230-243.
43. Lu, Y., Deng, Z. and Wang, B. (2010) 'Exploring factors affecting Chinese consumers' usage of short message service for personal communication', Information Systems Journal, Vol. 20, No. 2, pp. 183-208.
44. Malhotra, N. K., Kim, S. S. and Patil, A. (2006) 'Common method variance in IS research: a comparison of alternative approaches and a reanalysis of past research', Management Science, Vol. 52, No. 12, pp. 1865-1883. (Pubitemid 44927001)
45. Mallat, N., Rossi, M., Tuunainen, V. K. and Oorni, A. (2009) 'The impact of use context on mobile services acceptance: the case of mobile ticketing', Information & Management, Vol. 46, No. 3, pp. 190-195.
46. Marakas, G. M., Johnson, R. D. and Clay, P. F. (2007) 'The evolving nature of the computer self-efficacy construct: an empirical investigation of measurement construction, validity, reliability and stability over time', Journal of the Association for Information Systems, Vol. 8, No. 1, pp. 16-46.
47. Ngai, E. W. T. and Gunasekaran, A. (2007) 'A review for mobile commerce research and applications', Decision Support Systems, Vol. 43, No. 1, pp. 3-15. (Pubitemid 46073226)
48. Novak, T. P., Hoffman, D. L. and Yung, Y-F. (2000) 'Measuring the customer experience in online environments: a structural modeling approach', Marketing Science, Vol. 19, No. 1, pp. 22-42.
49. Nunnally, J. C. (1978) Psychometric Theory, McGraw-Hill, New York.
50. Park, J., Yang, S. and Lehto, X. (2007) 'Adoption of mobile technologies for Chinese consumers', Journal of Electronic Commerce Research, Vol. 8, No. 3, pp. 196-206.
51. Podsakoff, P. M. and Organ, D. W. (1986) 'Self-reports in organizational research: problems and prospects', Journal of Management, Vol. 12, No. 4, pp. 531-544.
52. Sheng, H., Nah, F. F-H. and Siau, K. (2008) 'An experimental study on ubiquitous commerce adoption: impact of personalization and privacy concerns', Journal of the AIS, Vol. 9, No. 6, pp. 344-376.
53. Shin, D. H. (2009) 'Understanding user acceptance of DMB in South Korea using the modified technology acceptance model', International Journal of Human-Computer Interaction, Vol. 25, No. 3, pp. 173-198.
54. Shin, D-H. (2010) 'Ubiquitous computing acceptance model: end user concern about security, privacy and risk', International Journal of Mobile Communications, Vol. 8, No. 2, pp. 169-186.
55. Shin, Y. M., Lee, S. C., Shin, B. and Lee, H. G. (2010) 'Examining influencing factors of post-adoption usage of mobile internet: focus on the user perception of supplier-side attributes', Information Systems Frontier, Vol. 12, No. 5, pp. 595-606.
56. Siau, K. and Shen, Z. (2003) 'Building customer trust in mobile commerce', Communications of the ACM, Vol. 46, No. 4 i91-s94.
57. Siekpe, J. (2005) 'An examination of the multidimensionality of flow construct in a computer-mediated environment', Journal of Electronic Commerce Research, Vol. 6, No. 1, pp. 31-43.
58. Song, J. H. and Zinkhan, G. M. (2008) 'Determinants of perceived web site interactivity', Journal of Marketing, Vol. 72, No. 2, pp. 99-113.
59. Straub, D., Boudreau, M-C. and Gefen, D. (2004) 'Validation guidelines for IS positivist research', Communications of the AIS, Vol. 13, pp. 380-427.
60. Thatcher, J. B., Zimmer, J. C., Gundlach, M. J. and McKnight, D. H. (2008) 'Internal and external dimensions of computer self-efficacy: an empirical examination', IEEE Transactions on Engineering Management, Vol. 55, No. 4, pp. 628-644.
61. Thong, J. Y. L., Hong, S-J. and Tam, K. Y. (2006) 'The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance', International Journal of Human-Computer Studies, Vol. 64, No. 9, pp. 799-810. (Pubitemid 43977890)
62. Tsang, P. and Tse, S. (2005) 'A hedonic model for effective web marketing: an empirical examination', Industrial Management and Data Systems, Vol. 105, No. 8, pp. 1039-1052. (Pubitemid 41503910)
63. Varshney, U. and Vetter, R. (2002) 'Mobile commerce: framework, applications and networking support', Mobile Networks and Applications, Vol. 7, pp. 185-198. (Pubitemid 34414750)
64. Wang, L. C., Baker, J., Wagner, J. A. and Wakefield, K. (2007) 'Can a retail web site be social?', Journal of Marketing, Vol. 71, pp. 143-157.
65. Wu, J. and Liu, D. (2007) 'The effects of trust and enjoyment on intention to play online games', Journal of Electronic Commerce Research, Vol. 8, No. 2, pp. 128-140.
66. Wu, J-J. and Chang, Y-S. (2005) 'Towards understanding members' interactivity, trust, and flow in online travel community', Industrial Management & Data Systems, Vol. 105, No. 7, pp. 937-954. (Pubitemid 41337001)
67. Zaman, M., Anandarajan, M. and Dai, Q. (2010) 'Experiencing flow with instant messaging and its facilitating role on creative behaviors', Computers in Human Behavior, Vol. 26, No. 5, pp. 1009-1018.