A hedonic model for effective web marketing: An empirical examination

Industrial Management and Data Systems

Volumn 105, Issue 8, 2005, Pages 1039-1052

  Tsang, Philip M ^a   Tse, Sandy ^b  

^a OPEN UNIVERSITY OF HONG KONG   (Hong Kong)

^b Winner Trading   (Hong Kong)

Author keywords

Consumer behaviour; Internet; User interfaces

Indexed keywords

DESIGN; MARKETING; MATHEMATICAL MODELS; RESEARCH; USER INTERFACES; WORLD WIDE WEB;

CONSUMER BEHAVIOR; HEDONIC MODEL; ORIGINALITY; RESPONSE TOWARD WEB INTERFACE (RWI);

ELECTRONIC COMMERCE;

EID: 27144519589     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570510624437     Document Type: Review

References (17)

1. Dilman, D. (1978), "Mail and telephone surveys", The Total Design Method, Wiley, New York, NY.
2. Hirschman, E. and Holbrook, M. (1991), "Expanding the ontology and methodology of research on the consumption experience", in Brinberg, D. and Lutz, R.J. (Eds), Perspectives on Methodology in Consumer Research, Springer-Verlag, Berlin, pp. 213-51.
3. Humphreys, P., Huang, G. and Cadden, T. (2005), "A web-based supplier evaluation tool for the product development process", Industrial Management & Data Systems, Vol. 105 No. 2, pp. 137-63.
4. James, E. and Alman, K. (1996), "Consumer expectations of the information content in advertising", International Journal of Advertising, Vol. 15, pp. 75-88.
5. Jenkins, C. and Ciochetto, S. (1993), "Results of cognitive research on the multiplicity question from the 1991 schools and staffing survey student records questionnaire", A Report Submitted to the National Center for Education Statistics, Census Bureau Memorandum, 10 February, p. 12.
6. Jones, J. (1995), When Ads Work, Lexington Books, New York, NY.
7. Koh, C. and Tam, K. (2005), "Business use of the internet: a longitudinal study from a value chain perspective", Industrial Management & Data Systems, Vol. 105 No. 1, pp. 82-95.
8. Lin, F., Sheng, O. and Wu, S. (2005), "An integrated framework for eChain bank accounting systems", Industrial Management & Data Systems, Vol. 105 No. 3, pp. 291-306.
9. McDaniel, S. (1998), "The implications of regency and gender effects in consumer response to ambush marketing", Psychology and Marketing, Vol. 15 No. 3, pp. 385-403.
10. Malaviya, R., Kisielisu, J. and Sternthal, B. (1996), "The effect of type of elaboration on advertisement processing and judgement", Journal of Advertising Research, Vol. XXXIII, pp. 410-21.
11. Miller, C. (1990), "Effects of pictures and words as cognitive cues on information processing in print ads", PhD dissertation, University of Washington.
12. Mowen, J. and Mowen, M. (1991), "Time and outcome valuation: implications for marketing decision making", Journal of Marketing, Vol. 55, pp. 54-62.
13. Mundorf, N., Westin, S. and Dholakia, N. (1993), "Effects of hedonic components and user's gender on the acceptance of screen-based information services", Behaviour & Information Technology, Vol. 12 No. 5, pp. 293-303.
14. Newman, E., Stem, D. and Sprott, D. (2004), "Banner advertisement and web site congruity effects on consumer web site perceptions", Industrial Management & Data Systems, Vol. 105 No. 3, pp. 273-81.
15. Rahman, Z. (2004), "Use of internet in supply chain management: a study of Indian companies", Industrial Management & Data Systems, Vol. 104 No. 1, pp. 31-41.
16. Scornavacca, E., Becker, J. and Barnes, S. (2004), "Developing automated e-survey and control tools: an application in industrial management", Industrial Management & Data Systems, Vol. 105 No. 3, pp. 189-200.
17. Vakratsa, D. and Ambler, T. (1999), "How advertising works: what do we really know?", Journal of Marketing, January.