Potential of the social media as instruments of higher education marketing: A segmentation study

Journal of Marketing for Higher Education

Volumn 21, Issue 1, 2011, Pages 7-24

  Constantinides, Efthymios ^a   Stagno, Marc C Zinck ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Higher education marketing; Market segmentation; Social media; Student recruitment; Web 2.0

Indexed keywords

EID: 79958181690     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841241.2011.573593     Document Type: Article

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