From the invisible hand to the invisible handshake: Marketing higher education

Research in Post-Compulsory Education

Volumn 7, Issue 3, 2002, Pages 325-338

  Gibbs, Paul ^a  

^a INTERCOLLEGE   (Cyprus)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34447629586     PISSN: 13596748     EISSN: 17475112     Source Type: Journal    
DOI: 10.1080/13596740200200134     Document Type: Article

References (60)

1. Antonazzi, L. (1998) CVE and the Corporate Market: A case study of the experience of Warwick Business School, Innovations in Education and Training International, 35, pp. 210-215.
2. Bagozzi, R.P. (2000) On the Concept of Intentional Social Action in Consumer Behavior, Journal of Consumer Research, 27, pp. 388-396.
3. Bagwell, S. (1998) Marketing Continuing Vocational Education to Small and Medium Sized Enterprises: Key issues for higher education institutions, Innovations in Education and Training International, 35, pp. 216-223.
4. Bainbridge, M. (1997) Factors Influencing Overseas Demand for UK Higher Institutions, Journal of Further and Higher Education, 21, pp. 149-160.
5. Barrett, R. (2000) Market Arguments and Autonomy, Journal of the Philosophy of Education, 34, pp. 327-341.
6. Bearden, W.O., Hardesty, D.M. & Rose, R.L. (2001) Consumer Self-confidence: Refinement in conceptualisation and measurement, Journal of Consumer Research, 28, pp. 121-134.
7. Becker, G. (1993) Human Capital: A theoretical and empirical analysis, with special reference to education. Third Edition. Chicago: University of Chicago Press.
8. Becker, L. (1998) A New Stoicism. Princeton: Princeton University Press.
9. Berger, K.A. & Wallingford, H.P. (1996) Developing Advertising and Promotion Strategies for Higher Education, Journal of Marketing for Higher Education, 7(4), pp. 61-72.
10. Blake, N., Smeyers, P., Smith. R. & Standish, P. (1998) Thinking Again, Education after Postmodernism. Westpoint, CN: Bergin & Garvey.
11. Bottery, B. (1999) Global Forces, National Mediations and the Management of Educational Institutions, Educational Management & Administration, 23, pp. 299-312.
12. Bruner, G.C. (1988a) The Marketing Mix: A retrospection and evaluation, Journal of Marketing Education, Spring, pp. 29-33.
13. Bruner, G.C. (1988b) The Marketing Mix: Time for a reconceptualization, Journal of Marketing Education, Summer, pp. 72-77.
14. Buber, M. (1966) I and Thou, trans. R.G. Smith. Edinburgh: T & T Clark.
15. Chan, D. & Imrie, B.W. (1995) Marketing Higher Diploma Courses in the Hong Kong Context, International Journal of Vocational Education and Training, 3(2), pp. 39-49.
16. Coates, D. (1998) Marketing of Further and Higher Education: An equal opportunities perspective, Journal of Further and Higher Education, 22, pp. 135-142.
17. Duncan, J.G. (1989) Marketing of Higher Education: Problems and issues in theory and practice, Higher Education Quarterly, 43, pp. 175-188.
18. Foxall, G.R. (1998) Intention Versus Context in Consumer Psychology, Journal of Marketing, 14, pp. 29-62.
19. Fromm, E. (1998) To Have Or To Be. New York: The Continuum Publishing Company.
20. Gibbs, P.T. (1998) Time, Temporality and Consumer Behaviour: A review of the literature and implications for certain financial services, European Journal of Marketing, 32, pp. 993-1007.
21. Giddens, A. (1991) Modernity and Self-Identity. Cambridge: Polity Press.
22. Gumport, P. J. (1997) In Search of Strategic Perspective: A tool for mapping the market in postsecondary education, Change, November/December, pp. 23-38.
23. Heidegger, M. (1962) Being and Time, trans. J. Macquarrie & E. Robinson. Oxford: Blackwell.
24. Hesketh, A.J. & Knight, P.T. (1999) Postgraduates' Choice of Programme: Helping universities to market and post graduates to choose, Studies in Higher Education, 24, pp. 151-163.
25. Higher Education Funding Council for England (HEFCE) (2000) Diversity in Higher Education. HEFCE policy statement.
26. Hirschman, E.C. (1986) Humanistic Enquiry in Marketing Research: Philosophy, method and criteria, Journal of Marketing Research, 23, pp. 237-249.
27. Holt, D.B. (1997) Poststructuralist Lifestyle Analysis: Conceptualizing the social patterning of consumption in post modernity, Journal of Consumer Research, 23, pp. 326-350.
28. Jugenheimer, D.W. (1995) Advertising the University: A professional approach to promoting the college or university, Journal of Marketing for Higher Education, 6, pp. 1-22.
29. Kenway, J., Bigum, C. & Fitzclarence, L. (1993) Marketing Education in the Postmodern Age, Journal of Education Policy, 8, pp. 105-122.
30. Koku, P.S. (1997) What is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities, Journal of Marketing for Higher Education, 8(2), pp. 53-71.
31. Kotler, P. (1987) Humanistic Marketing: Beyond the marketing concept, in A.F. Firat, N. Dholakia & R.P. Bagozzi (Eds) Philosophical and Radical Thought in Marketing. Lexington: Lexington Books.
32. Kotler, P. & Fox, K. (1995) Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice Hall.
33. Laczniak, G.R. & Murphy, P.E. (1993) Ethical Marketing Decisions: The higher road. Allyn & Bacon.
34. Lafferty, B.A. & Hult, G.T.M. (2001) A Synthesis of Contemporary Market Orientation Perspectives, European Journal of Marketing, 35, pp. 92-109.
35. Lauder, H. & Lauder, D. (1999) Trading in Futures, Why Markets in Education Don't Work. Buckingham and Philadelphia: Open University Press.
36. Li, F. & Nicholls, J.A.F. (2000) Transactional or Relational Marketing: Determinants of strategic choices, Journal of Marketing Management, 16, pp. 449-464.
37. Lin, L. (1997) What are Student Education and Educational Related Needs, Marketing and Research Today, August, pp. 99-212.
38. Liu, S.S. (1998) Integrating Strategic Marketing on an Institutional Level, Journal of Marketing for Higher Education, 8(4), pp. 17-28.
39. Luhmann, N. (1979) Trust And Power. Chichester: Wiley.
40. Mazzarol, T. & Soutar, G.N. (1999) Sustainable Competitive Advantage for Educational Institutions: A suggested model, The International Journal of Educational Management, 13, pp. 287-300.
41. McMurty, J. (1991) Education and the Market Model, Journal of the Philosophy of Education, 25, pp. 209-218.
42. Meek, V.L. (2000) Diversity and the Marketisation of Higher Education: Incompatible concepts?, Higher Education Policy, 13, pp. 23-39.
43. Muniz A.M. & O'Gunn, T.C. (2001) Brand Communities, Journal of Consumer Research, 27(March), pp. 412-433.
44. Nowonty, H. (1988) From the Future to the Extended Present, in G. Kirsch, P. Nijkamp & Zimmermann, K. (Eds) A Multidisciplinary Perspective. Gower: Avery, pp. 17-32.
45. Okun, A.M. (1980) The Invisible Handshake and the Inflationary Process, Challenge, 23, pp. 5-12.
46. Pounder, J.S. (2000) Examining the Competing Values Frameworks in Higher Educational Context: Implications of a Hong Kong study, International Journal of Management and Decision Making, 1, pp. 103-119.
47. Quirke, P. (1995) A Market-research Approach to the Analysis of New Intake Students, Pastoral Care in Education, 13, pp. 12-19.
48. Ratchford, B.T. (2001) The Economics of Consumer Knowledge, Journal of Consumer Research, 27, pp. 397-411.
49. Roberts, D. (1999) Student Fees Their Impact on Student Decision-Making and Institutional Behaviour: The New Zealand experience-lessons for the UK?. Leeds: Heist.
50. Ryans, C.C. & Shanklin, W.L. (1986) Strategic Planning, Marketing and Public Relations, and Fund-raising in Higher Education: Perspectives, readings and annotated bibliography. London: The Scarecrow Press.
51. Sartre, J-P. (1990) Existentialism and Human Emotions. New York: Philosophical Library.
52. Selwyn, N. (1999) 'Gilding the Grid': The marketing of the National Grid for Learning, British Journal of Sociology of Education, 20, pp. 55-68.
53. Shinn, C., Wilch, A. & Bagnall, N. (1999) Culture of Competition? Comparing International Student Policy in the United States and Australia, Journal of Further and Higher Education, 23, pp. 81-99.
54. Slattery, P. (1995) A Postmodern Vision of Time and Learning: A response to the National Education Commission Report Prisoners of Time, Harvard Education Review, 65, pp. 612-633.
55. Symes, C. (1998) Education for Sale: A semiotic and analysis of school prospectuses and other forms of educational marketing, Studies in Higher Education, 42, pp. 133-152.
56. Tomer, J.F. (1998) Beyond Transaction Markets, Toward Relationship Marketing in the human firm: A socio-economic model, Journal of Socio-Economics, 27, pp. 207-228.
57. Trow, M. (1996) Trust, Markets and Accountability in Higher Education: A comparative perspective, seminar paper given at the Society for Research into Higher Education, Oxford, June.
58. Wasmer, D.J., Williams, J.R. & Stevenson, J. (1997) A Reconceptionaization of the Marketing Mix: Using the 4 C's to Improve Marketing Planning in Higher Education, Journal of Marketing for Higher Education, 8(2), pp. 29-35.
59. Williams, G. (1997) The Market Route to Mass Higher Education: British experience 1979-1996, Higher Education Policy, 10, pp. 275-289.
60. Yost, M. & Tucker, S.L. (1995) Tangible Evidence in Marketing a Service: The value of a campus visit in choosing a college, Journal of Marketing for Higher Education, 6, pp. 47-67.