The end of mass marketing: Or, why all successful marketing is now direct marketing

Direct Marketing: An International Journal

Volumn 1, Issue 1, 2007, Pages 6-16

  Thomas, Andrew R ^a  

^a UNIVERSITY OF AKRON   (United States)

Author keywords

Direct marketing; Outsourcing; Sales strategies; Strategic alliances; United States of America

Indexed keywords

EID: 84986178183     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930710734107     Document Type: Article

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