An examination of integrated marketing communication in U.S. public institutions of higher education

Journal of Marketing for Higher Education

Volumn 19, Issue 2, 2009, Pages 142-165

  Edmiston Strasser, Dawn M ^a  

^a SAINT VINCENT COLLEGE   (United States)

Author keywords

Higher education marketing; Integrated marketing communication

Indexed keywords

EID: 77954823386     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841240903423166     Document Type: Article

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