Marketing planning: Operationalising the market orientation strategy

Journal of Marketing Management

Volumn 26, Issue 9-10, 2010, Pages 825-841

  Taghian, Mehdi ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Australia; Business performance; Market orientation; Marketing planning; Resource based view of the firm

Indexed keywords

EID: 79958159264     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672571003683813     Document Type: Article

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