An evaluation of styles of IT support for marketing planning

European Journal of Marketing

Volumn 35, Issue 7-8, 2001, Pages 815-842

  Wilson, Hugh N ^a   McDonald, Malcolm H B ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Decision making; Decision support systems; Information technology; Marketing planning

Indexed keywords

EID: 16244377381     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005727     Document Type: Review

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