Electronic customer relationship management - A new approach to self-evaluate a tourism destination

International Journal of Technology Marketing

Volumn 3, Issue 2, 2008, Pages 169-182

  Zehrer, Anita ^a   Fenkart, Susanne ^a  

^a MANAGEMENT CENTER INNSBRUCK   (Austria)

Author keywords

Destination marketing; E CRM; Electronic Customer Relationship Management; Lifestyle segmentation; Self evaluation of the destination; Technology marketing

Indexed keywords

EID: 79958158499     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2008.018863     Document Type: Article

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