Revisiting the substantiality criterion: From ethnic marketing to market segmentation

Journal of Business Research

Volumn 64, Issue 9, 2011, Pages 988-996

  Pires, Guilherme D ^a   Stanton, John ^b   Stanton, Patricia ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

Author keywords

Ethnicity; Group resources; Screening framework; Segmentation; Substantiality

Indexed keywords

EID: 79957822273     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.11.022     Document Type: Article

References (51)

1. Barron J., Hollingshead J. Making segmentation work. Mark Manage 2002, 11(1):24-28.
2. Brechin E. Reconciling Market Segments and Personas. Cooper Interaction Design. Newsletter Feb-Mar 2002 ( accessed 1 June 2009). http://www.cooper.com/newsletters/2002_02/.
3. Calandro J., Flynn R. Premium growth, underwriting return and segment analysis. Measur Bus Excellen 2005, 9(4):27-36.
4. Centola D., Avella J., Eguiluz V., Miguel M. Homophily, cultural drift and the co-evolution of cultural groups. J Confl Resolution 2007, 51(6):905-929.
5. Cleveland M., Laroche M. Acculturation to the global consumer culture: scale development and research paradigm. J Bus Res 2007, 60(3):249-259.
6. CRC 2010 (accessed Feb.11, 2010 ). http://www.crc.nsw.gov.au/awards_and_sponsorships.
7. Cui G., Choudhury P. Marketplace diversity and cost effective marketing strategies. J Consum Mark 2002, 19:54-74.
8. Day G. Gaining insights through strategy analysis. J Bus Strat 1983, 4(1):51-58.
9. De Run C. Does targeting really work?. Int J Bus Soc 2005, 6(1):27-51.
10. Dibb S., Simkin L. The market segmentation workbook: target marketing for marketing managers 1996, USA and Canada, Routledge.
11. Dibb S., Simkin L. Implementation rules to bridge the theory/practice divide in market segmentation. J Mark Manage 2009, 25(3/4):375-396.
12. DIC - Department of Immigration and Citizenship, The People of Australia, Statistics from the 2006 Census, 2008; Commonwealth of Australia, Canberra, ACT.
13. Donthu N., Cherian J. Impact of strength of ethnic identification on Hispanic shopping behavior. J Retail 1994, 70(4):383-393.
14. Erdem K., Schmidt R. Ethnic marketing for Turks in Germany. Int J Retail Distrib Manage 2008, 36(3):212-223.
15. Evans M. Domesday marketing?. J Mark Manage 1994, 10:409-431.
16. Frank R., Massy W., Wind Y. Market segmentation 1972, Prentice Hall, Englewood Cliffs.
17. Goss J. We know who you are and we know where you live: the instrumental rationality of geodemographics. Econ Geog 1995, 71(2):171.
18. Granovetter M. The impact of social structure on economic outcomes. J Econ Persp 2005, 19(1):33-50.
19. Hassan S., Craft S., Kortam W. Understanding the new bases for global market segmentation. J Consum Mark 2003, 20(5):446-462.
20. Hotelling H. Stability in competition. Econ J 1929, 39.
21. Jamal A. Marketing in a multicultural world. Eur J Mark 2003, 37(11/12).
22. Kotler P. Marketing management: analysis, planning, implementation, and control 1997, Prentice-Hall, Englewood Cliffs, NJ.
23. Lerman D., Maldonado R., Luna D. A theory-based measure of acculturation: the shortened cultural life style inventory. J Bus Res 2009, 62(4):399-406.
24. Levitt T. The globalisation of markets. Harv Bus Rev 1983, 61:92-102.
25. Lim J., Zalloco R., Ghingold M. Segmenting the Hispanic market based on ethnic origin and identity: an exploratory study. J Segment Mark 1997, 1(2):17-39.
26. Lindridge A., Dibb S. Is 'culture' a justifiable variable for market segmentation? A cross-cultural example. J Consume Behav 2003, 2(3):269-287.
27. Liu Y., Ram S., Lusch R. A unified market segmentation method for generating Pareto optimal solution sets. Proceedings, 15th Workshop on Information Technologies and Systems 2005, 219-224.
28. Macchiette B., Abhijit R. Affinity marketing: what is it and how does it work?. J Prod Brand Manage 1993, 2(1):55-67.
29. Piercy N., Morgan N. Strategic and operational segmentation. J Strat Mark 1993, 1(2):123-140.
30. Pires G., Stanton J. Ethnicity and acculturation in a culturally diverse country: identifying ethnic markets. J Multiling Multicult Dev 2000, 21:42-57.
31. Pires G., Stanton J. Ethnic marketing - accepting the challenge of cultural diversity 2005, Thomson Learning, London.
32. Rangan S. The problem of search and deliberation in economic action: when social networks really matter. Acad Manage Rev 2000, 25:813-836.
33. Rossiter J.R., Chan A.M. Ethnicity in business and consumer behavior. J Bus Res 1998, 42(2):127-134.
34. Sanders J. Ethnic boundaries and identity in plural societies. Annu Rev Sociol 2002, 28:327-357.
35. Scherer F. The welfare economics of product variety: an application to the ready to eat cereals industry. J Indust Econ 1979, Dec.
36. Sivadas E., Grewal R., Kellaris J. The Internet as a micro marketing tool: targeting consumers through preferences revealed in music newsgroup usage. J Bus Res 1998, 41(3):179-186.
37. Smith W. Product differentiation and market segmentation as alternative marketing strategies. J Mark 1956, 21:3-8.
38. Stanton J., Pires G. The substantiality test: meaning and application in market segmentation. J Segment Mark 1999, 3(2):105-115.
39. Storbacka K. Segmentation based on customer profitability - retrospective analysis of retail bank customer bases. J Mark Manage 1997, 13:479-492.
40. Sun S. An analysis on the conditions and methods of market segmentation. Int J Bus Manage 2009, 4(2):63-70.
41. Tharp M. Marketing and consumer identity in multicultural America 2001, Sage Publications, Thousand Oaks, Ca.
42. Thomas M. Market segmentation. Quart Rev Mark 1980, 6(1):27.
43. Torres I. A tale of two theories: sympathy or competition?. J Bus Res 2007, 60(3):197.
44. Usunier J. Oral pleasure and expatriate satisfaction: an empirical approach. Int Bus Rev 1998, 7:89-110.
45. Wind Y. Issues and advances in segmentation research. J Mark Res 1978, XV:317-337.
46. Wind Y., Carroll D. International market segmentation. Eur J Mark 1972, 5(1):17-25.
47. Wolburg J. Playing the zero-sum game with diversity: who's the worthiest of them all?. J Consume Mark 2007, 24(5):261-263.
48. Wood M., Ehrlich E. Segmentation: five steps to more effective business-to-business marketing. Sales Mark Manage 1991, 59-63.
49. Wyner G. Beyond segmentation. Mark Manage 2009, 6-7. March/April.
50. Yankelovich D. New criteria for market segmentation. Harv Bus Rev 1964, 83-90.
51. Young S., Ott L., Feigin B. Some practical considerations in market segmentation. J Mark Res 1978, XV:405-412.