Playing the zero-sum game with diversity: Who's the worthiest of them all?

Journal of Consumer Marketing

Volumn 24, Issue 5, 2007, Pages 261-263

  Wolburg, Joyce M ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

African Americans; Equal opportunities; Ethnic groups; Hispanics; Native Americans

Indexed keywords

EID: 34547679535     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710773076     Document Type: Article

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