Strategic innovation decisions: What you foresee is not what you get

Journal of Product Innovation Management

Volumn 27, Issue 6, 2010, Pages 840-855

  Moenaert, Rudy K ^a   Robben, Henry ^b   Antioco, Michael ^b   De Schamphelaere, Veroniek ^b   Roks, Eveline ^b  

^a TiasNimbas Business School   (Netherlands)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS INNOVATION; BUSINESS OPPORTUNITIES; CHEMICALS COMPANIES; CRITICAL INCIDENTS; CUSTOMER POWER; DECISION MAKING PROCESS; DIFFERENTIATORS; NEW PRODUCT DEVELOPMENT; NEW PROJECTS; RELATIVE IMPORTANCE; RELATIVE WEIGHTS; RESEARCH QUESTIONS; RESEARCH STUDIES; SITE SURVEYS; STRATEGIC DECISION MAKING; STRATEGIC OPTIONS;

COMPETITION; INNOVATION; MANAGERS; PRODUCT DEVELOPMENT; RESEARCH;

DECISION MAKING;

EID: 79957499020     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00755.x     Document Type: Article

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