The influence of mobile self-efficacy on attitude towards mobile advertising

Advances in Information Sciences and Service Sciences

Volumn 3, Issue 3, 2011, Pages 100-108

  Lee, Ching Chang ^a   Hsieh, Ming Chia ^a   Huang, Hung Chun ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

Mobile advertising; Mobile self efficacy

Indexed keywords

ASSESSMENT METHODS; CELL PHONE; CONSTRUCT VALIDITY; CONVERGENT VALIDITY; MOBILE ADVERTISING; MOBILE TECHNOLOGY; SELF EFFICACY;

MARKETING; MOBILE DEVICES; PORTABLE EQUIPMENT;

WIRELESS NETWORKS;

EID: 79956226899     PISSN: 19763700     EISSN: None     Source Type: Journal    
DOI: 10.4156/aiss.vol3.issue3.13     Document Type: Article

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