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Volumn 20, Issue 3, 2011, Pages 324-337

Host country institutional pressures and cross-border relationship governance

Author keywords

Governance; Institutional theory; International relationships; Marketing strategy

Indexed keywords


EID: 79956047331     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2010.10.004     Document Type: Article
Times cited : (17)

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