Marketing to the poor: An integrative justice model for engaging impoverished market segments

Journal of Public Policy and Marketing

Volumn 28, Issue 1, 2009, Pages 3-15

  Santos, Nicholas J C ^a   Laczniak, Gene R ^b   Baker, Stacey M ^c  

^a MARQUETTE UNIVERSITY   (United States)

^b MARQUETTE UNIVERSITY   (United States)

^c NONE

Author keywords

Disadvantaged consumers; Distributive justice; Impoverished market segments; Marketing ethics; Sustainability

Indexed keywords

EID: 70349196662     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.1.3     Document Type: Article

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