A comparison of print advertisements from Australia and Croatia

Australasian Marketing Journal

Volumn 19, Issue 2, 2011, Pages 131-136

  Zubcevic, Nives ^a   Luxton, Sandra ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Content analysis; Cross cultural; Emerging markets; International advertising; Print advertisements

Indexed keywords

EID: 79955671732     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2010.12.002     Document Type: Article

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