The role of renqing in mediating customer relationship investment and relationship commitment in China

Industrial Marketing Management

Volumn 40, Issue 4, 2011, Pages 496-502

  Shi, Guicheng ^a   Shi, Yizheng ^b   Chan, Allan K K ^b   Liu, Matthew Tingchi ^c   Fam, Kim Shyan ^d  

^a MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Macao)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^c UNIVERSITY OF MACAU   (Macao)

^d VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Guanxi; Relationship commitment; Relationship investment; Renqing

Indexed keywords

EID: 79955463370     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.12.005     Document Type: Article

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