USA: For Better or Worse — The Most Visible American Corporate Reputations

Corporate Reputation Review

Volumn 4, Issue 4, 2002, Pages 385-391

  Gardberg, N A ^a   Fombrun, C J ^b  

^a RUTGERS UNIVERSITY   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 12744252753     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540159     Document Type: Article

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