Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?

International Journal of Market Research

Volumn 48, Issue 6, 2006, Pages 741-759

  Roster, Catherine ^a   Albaum, Gerald ^a   Rogers, Robert ^b  

^a UNIVERSITY OF NEW MEXICO   (United States)

^b Market Metrics Southwest   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845585305     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800608     Document Type: Article

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