Reputatie, Reputation, Réputation, Reputazione, Ruf: A cross-cultural Qualitative Analysis of Construct and Instrument Equivalence

Corporate Reputation Review

Volumn 9, Issue 1, 2006, Pages 39-61

  Gardberg, Naomi A ^a  

^a Zicklin School of Business   (United States)

Author keywords

corporate reputation; cross cultural; focus group; qualitative analysis

Indexed keywords

EID: 75649088774     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1550009     Document Type: Article

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