Estimating the impact of match-play promotional offers on the blackjack business volume of a las vegas hotel casino

Journal of Travel and Tourism Marketing

Volumn 17, Issue 4, 2005, Pages 23-33

  Lucas, Anthony F ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

BOGO; Casino management; Casino marketing; Casino operations; Coupon effectiveness; Extra product offers

Indexed keywords

EID: 79955135528     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v17n04_03     Document Type: Article

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