-
1
-
-
0003319055
-
Modeling Inertia And Variety Seeking Tendencies In Brand Choice Behavior
-
Bawa, Kapil (1990), “Modeling Inertia And Variety Seeking Tendencies In Brand Choice Behavior,” Marketing Science, 9 (Summer), 263-78.
-
(1990)
Marketing Science
, vol.9
, pp. 263-278
-
-
Bawa Kapil1
-
2
-
-
0001698113
-
Designing Research For Application
-
Calder, Bobby J., Lynn W. Phillips, and Alice M. Tybout (1981), “Designing Research For Application,” Journal of Consumer Research, 8 (September), 197-207.
-
(1981)
Journal of Consumer Research
, vol.8
, pp. 197-207
-
-
Calder Bobby, J.1
Phillips, L.W.2
Tybout, A.M.3
-
3
-
-
0002596497
-
Consumer Perceptions of Service Quality: An Assessment of The SERVQUAL Dimensions
-
Carman, James M. (1990), “Consumer Perceptions of Service Quality: An Assessment of The SERVQUAL Dimensions,” Journal of Retailing, 66 (Spring), 33-55.
-
(1990)
Journal of Retailing
, vol.66
, pp. 33-55
-
-
Carman James, M.1
-
4
-
-
0001878819
-
A Paradigm For Developing Better Measures Of Marketing Constructs
-
Churchill, Gilbert A., Jr. (1979), “A Paradigm For Developing Better Measures Of Marketing Constructs,” Journal of Marketing Research, 16 (February), 64-73.
-
(1979)
Journal of Marketing Research
, vol.16
, pp. 64-73
-
-
Churchill Gilbert, A.1
-
5
-
-
0002262499
-
Standardizing Variables In Multiplicative Choice Models
-
Cooper, Lee G. and Masao Nakanishi (1983), “Standardizing Variables In Multiplicative Choice Models,” Journal of Consumer Research, 10 (June), 96-108.
-
(1983)
Journal of Consumer Research
, vol.10
, pp. 96-108
-
-
Cooper Lee, G.1
Nakanishi, M.2
-
6
-
-
85023473996
-
Highlights Of The 26th Annual TTRA Conference
-
DiPersio, Cindy, Gin Hayden, C. R. Goeldner, and Chris Cordova (1995), “Highlights Of The 26th Annual TTRA Conference,” Journal of Travel Research, 34 (Summer), 51-63.
-
(1995)
Journal of Travel Research
, vol.34
, pp. 51-63
-
-
Dipersio Cindy1
Hayden, G.2
Goeldner, C.R.3
Cordova, C.4
-
7
-
-
85023475432
-
Betting On Meetings
-
Faul, Stephanie (1994), “Betting On Meetings,” Association Management, 49 (September), 103-8.
-
(1994)
Association Management
, vol.49
, pp. 103-108
-
-
Faul Stephanie1
-
8
-
-
0002509656
-
Variety Seeking Through Brand Switching
-
Givon, Moshe (1984), “Variety Seeking Through Brand Switching,” Marketing Science, 3 (Winter), 1-22.
-
(1984)
Marketing Science
, vol.3
, pp. 1-22
-
-
Givon Moshe1
-
9
-
-
0004125042
-
-
Hillsdale, NJ: Lawrence Erlbaum Associates
-
Gorsuch, R. L. (1974), Factor Analysis. Hillsdale, NJ: Lawrence Erlbaum Associates.
-
(1974)
Factor Analysis
-
-
Gorsuch, R.L.1
-
10
-
-
6344272735
-
An AID/Logit Procedure For Analyzing Large Multiway Contingency Tables
-
Green, Paul E. (1978), “An AID/Logit Procedure For Analyzing Large Multiway Contingency Tables,” Journal of Marketing Research, 15 (February), 132-6.
-
(1978)
Journal of Marketing Research
, vol.15
, pp. 132-136
-
-
Green Paul, E.1
-
12
-
-
0003506109
-
-
New York, NY: Macmillan Publishing Company
-
Hair, Joseph F., Jr., Rolph E. Anderson, Ronald L. Tatham, and William C. Black (1995), Multivariate Data Analysis. New York, NY: Macmillan Publishing Company.
-
(1995)
Multivariate Data Analysis
-
-
Hair Joseph, F.1
Rolph, E.2
Anderson Ronald, L.3
Tathamblack, W.C.4
-
13
-
-
0017516770
-
A Normative Methodology For Modeling Consumer Response To Innovation
-
Hauser, John R. and Glen L. Urban (1977), “A Normative Methodology For Modeling Consumer Response To Innovation,” Operations Research, 25 (July/August), 579-619.
-
(1977)
Operations Research
, vol.25
, Issue.July/August
, pp. 579-619
-
-
Hauser John, R.1
Urban, G.L.2
-
14
-
-
0040992456
-
The Entertainment Economy
-
(March 14)
-
Mandel, Michael J. (1994), “The Entertainment Economy,” Business Week, (March 14), 58-64.
-
(1994)
Business Week
, pp. 58-64
-
-
Mandel Michael, J.1
-
15
-
-
0000200754
-
A Dynamic Attribute Satiation Model Of Variety-Seeking Behavior
-
McAlister, Leigh (1982), “A Dynamic Attribute Satiation Model Of Variety-Seeking Behavior,” Journal of Consumer Research, 9 (September), 141-50.
-
(1982)
Journal of Consumer Research
, vol.9
, pp. 141-150
-
-
McAlister Leigh1
-
16
-
-
0000200753
-
Variety Seeking Behavior: An Interdisciplinary Review
-
McAlister, Leigh and Edgar Pessemier (1982), “Variety Seeking Behavior: An Interdisciplinary Review,” Journal of Consumer Research, 9 (December), 311-22.
-
(1982)
Journal of Consumer Research
, vol.9
, pp. 311-322
-
-
McAlister Leigh1
Pessemier, E.2
-
17
-
-
0002455645
-
A Descriptive Model Of Consumer Information Search Behavior
-
Meyer, Robert J. (1982), “A Descriptive Model Of Consumer Information Search Behavior,” Marketing Science, 1 (Winter), 93-121.
-
(1982)
Marketing Science
, vol.1
, pp. 93-121
-
-
Meyer Robert, J.1
-
18
-
-
0003528130
-
-
New York, NY: McGraw-Hill Publishing Company
-
Nunnally, Jum (1978), Psychometric Theory. New York, NY: McGraw-Hill Publishing Company.
-
(1978)
Psychometric Theory
-
-
Nunnally Jum1
-
19
-
-
0001312089
-
SERVQUAL: A Multi-Item Scale For Measuring Consumer Perceptions Of Service Quality
-
Parasuraman, A., Valarie A. Zeithaml, and Leonard Berry (1988), “SERVQUAL: A Multi-Item Scale For Measuring Consumer Perceptions Of Service Quality,” Journal of Retailing, 64 (Spring), 2-40.
-
(1988)
Journal of Retailing
, vol.64
, pp. 2-40
-
-
Parasuraman, A.1
Zeithaml, V.A.2
Berry, L.3
-
20
-
-
84960652563
-
A Discrete-Time Hazard Model Of Sporting Event Attendance
-
Richard, Michael D. and Arthur W. Allaway (1993), “A Discrete-Time Hazard Model Of Sporting Event Attendance,” Journal of Hospitality & Leisure Marketing, 1 (4), 61-79.
-
(1993)
Journal of Hospitality & Leisure Marketing
, vol.1
, Issue.4
, pp. 61-79
-
-
Richard Michael, D.1
Allaway, A.W.2
-
21
-
-
85023553131
-
Gambling Is A Winner For Mississippi
-
Salomon, Alan (1994), “Gambling Is A Winner For Mississippi,” Advertising Age, (July 18), 10.
-
(1994)
Advertising Age, (July
, vol.18
, pp. 10
-
-
Salomon Alan1
-
22
-
-
0041000793
-
Interdependencies In Social And Economic Decision Making: A Conditional Logit Model Of The Joint Homeownership-Mobility Decision
-
Silver, Steven D. (1988), “Interdependencies In Social And Economic Decision Making: A Conditional Logit Model Of The Joint Homeownership-Mobility Decision,” Journal of Consumer Research, 15 (September), 234-42.
-
(1988)
Journal of Consumer Research
, vol.15
, pp. 234-242
-
-
Silver Steven, D.1
-
23
-
-
51249171851
-
Voice, Exit, And Negative Word-Of-Mouth Behaviors
-
Singh, Jagdip (1990), “Voice, Exit, And Negative Word-Of-Mouth Behaviors,” Journal of the Academy of Marketing Science, 18 (Winter), 1-15.
-
(1990)
Journal of the Academy of Marketing Science
, vol.18
, pp. 1-15
-
-
Singh Jagdip1
-
24
-
-
0346649281
-
Marketers Eager To Fill Demand For Gambling
-
Triplett, Tim (1994), “Marketers Eager To Fill Demand For Gambling,” Marketing News, 28 (June 6), 1-2.
-
(1994)
Marketing News
, vol.28
, Issue.June 6
, pp. 1-2
-
-
Triplett Tim1
-
25
-
-
0001721941
-
Testing Competitive Market Structures
-
Urban, Glen L., Philip L. Johnson, and John R. Hauser (1984), “Testing Competitive Market Structures,” Marketing Science, 3 (Spring), 83-112.
-
(1984)
Marketing Science
, vol.3
, pp. 83-112
-
-
Urban Glen, L.1
Johnson, P.L.2
Hauser, J.R.3
|