메뉴 건너뛰기




Volumn 25, Issue 3, 2001, Pages 289-301

Managing the Slot Operations of a Hotel Casino in the Las Vegas Locals' Market

Author keywords

casino analysis; casino marketing; direct mail; food covers; slot analysis; slot handle

Indexed keywords


EID: 0009368702     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/109634800102500304     Document Type: Article
Times cited : (33)

References (19)
  • 1
    • 84898992773 scopus 로고
    • How to optimize casino-hotel revenue
    • How to optimize casino-hotel revenue.Journal of Business Forecasting. 1990;9 (2): 2 10-5.
    • (1990) Journal of Business Forecasting , vol.9 , Issue.2 , pp. 10-25
  • 2
    • 58149323820 scopus 로고
    • Gaming and entertainment: An imperfect union
    • Gaming and entertainment: An imperfect union.Cornell Hotel and Restaurant Administration Quarterly. 1995;36 (2): 79-94.
    • (1995) Cornell Hotel and Restaurant Administration Quarterly , vol.36 , Issue.2 , pp. 79-94
  • 4
    • 84965799980 scopus 로고
    • Incorporating casino game preference market segment data into marketing plans
    • Incorporating casino game preference market segment data into marketing plans.Journal of Travel Research. 1982;20 (4): 15-19.
    • (1982) Journal of Travel Research , vol.20 , Issue.4 , pp. 15-19
  • 5
    • 0009316607 scopus 로고
    • Market niche analysis in the casino gaming industry
    • Market niche analysis in the casino gaming industry.Journal of Gambling Studies. 1990;6 (1): 73-85.
    • (1990) Journal of Gambling Studies , vol.6 , Issue.1 , pp. 73-85
  • 6
    • 0022225392 scopus 로고
    • An investigation of entertainment proneness and its relationship to gambling behavior: The Las Vegas experience
    • An investigation of entertainment proneness and its relationship to gambling behavior: The Las Vegas experience.Journal of Travel Research. 1985;23 (3): 12-16.
    • (1985) Journal of Travel Research , vol.23 , Issue.3 , pp. 12-16
  • 7
    • 84925900407 scopus 로고
    • Springfield, IL: Thomas
    • Gambling and society. Springfield, IL: Thomas; 1976:138-158.
    • (1976) Gambling and Society , pp. 138-158
  • 10
    • 0009411885 scopus 로고    scopus 로고
    • Advertising strategies and the retail customer market in Atlantic City: Issues for the casino industry
    • Reno: University of Nevada, Bureau of Business and Economic Research
    • Advertising strategies and the retail customer market in Atlantic City: Issues for the casino industry. The gambling studies: Proceedings of the Sixth National Conference on Gambling and Risk Taking; Reno: University of Nevada, Bureau of Business and Economic Research;. 40.
    • The gambling studies: Proceedings of the Sixth National Conference on Gambling and Risk Taking , pp. 40
  • 13
    • 0030316760 scopus 로고    scopus 로고
    • A profile of the casino resort vacationer
    • A profile of the casino resort vacationer.Journal of Travel Research. 1996;35 (2): 55-61.
    • (1996) Journal of Travel Research , vol.35 , Issue.2 , pp. 55-61
  • 14
    • 84899018158 scopus 로고    scopus 로고
    • Carson City: Author
    • State revenue analysis. Carson City: Author; 1998:.
    • (1998) State Revenue Analysis
  • 15
    • 85018813582 scopus 로고    scopus 로고
    • Nevada Revised Statutes, §§ 463.1605 and 463.01865 (1997)
    • Nevada Revised Statutes, §§ 463.1605 and 463.01865 (1997).
  • 16
    • 34548676116 scopus 로고    scopus 로고
    • Determinants of casino repeat purchase intentions
    • Determinants of casino repeat purchase intentions.Journal of Hospitality & Leisure Marketing. 1996;4 (3): 25-39.
    • (1996) Journal of Hospitality & Leisure Marketing , vol.4 , Issue.3 , pp. 25-39
  • 17
    • 0009385366 scopus 로고    scopus 로고
    • Competition, casino spending, and use of casino amenities
    • Competition, casino spending, and use of casino amenities.Journal of Travel Research. 1996;34 (3): 57-62.
    • (1996) Journal of Travel Research , vol.34 , Issue.3 , pp. 57-62
  • 18
    • 2342434507 scopus 로고    scopus 로고
    • Hedonic scales used in a logit model to explore casino game choice
    • Hedonic scales used in a logit model to explore casino game choice.Journal of Hospitality & Tourism Research. 1998;22 (2): 129-141.
    • (1998) Journal of Hospitality & Tourism Research , vol.22 , Issue.2 , pp. 129-141
  • 19
    • 9744261821 scopus 로고    scopus 로고
    • Choice factors and alternatives for riverboat gamblers
    • Choice factors and alternatives for riverboat gamblers.Journal of Travel Research. 1996;34 (3): 24-29.
    • (1996) Journal of Travel Research , vol.34 , Issue.3 , pp. 24-29


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.