Effect of product category on promotional choice: Comparative study of discounts and freebies

Management Research News

Volumn 32, Issue 2, 2009, Pages 120-131

  Banerjee, Subhojit ^a  

^a VEER BAHADUR SINGH PURVANCHAL UNIVERSITY   (India)

Author keywords

Advertising; Marketing; Promotional methods; Sales strategies

Indexed keywords

EID: 70349309775     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170910927587     Document Type: Article

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