The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions

Journal of Product & Brand Management

Volumn 10, Issue 3, 2001, Pages 185-197

  Lauren Munger, Jeanne ^a   Grewal, Dhruv ^b  

^a UNIVERSITY OF SOUTHERN MAINE   (United States)

^b BABSON COLLEGE   (United States)

Author keywords

Discounts; Perceptions; Pricing

Indexed keywords

EID: 84986037671     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420110395377     Document Type: Article

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