-
1
-
-
0002602874
-
Strategies for designing persuasive messages: Deductions from the resource matching hypothesis
-
ed. Patricia Cafferata and Alice M. Tybout, Lexington, MA: Heath
-
Anand, Punam and Brian Sternthal (1989), "Strategies for Designing Persuasive Messages: Deductions from the Resource Matching Hypothesis," in Cognitive and Affective Responses to Advertising, ed. Patricia Cafferata and Alice M. Tybout, Lexington, MA: Heath, 135-159.
-
(1989)
Cognitive and Affective Responses to Advertising
, pp. 135-159
-
-
Anand, P.1
Sternthal, B.2
-
2
-
-
0000744037
-
Ease of message processing as a moderator of repetition effects in advertising
-
_ (1990), "Ease of Message Processing as a Moderator of Repetition Effects in Advertising," Journal of Marketing Research, 27 (August), 345-353.
-
(1990)
Journal of Marketing Research
, vol.27
, Issue.AUGUST
, pp. 345-353
-
-
-
3
-
-
0023020183
-
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations
-
Baron, Reuben M. and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, 51 (December), 1173-1182.
-
(1986)
Journal of Personality and Social Psychology
, vol.51
, Issue.DECEMBER
, pp. 1173-1182
-
-
Baron, R.M.1
Kenny, D.A.2
-
5
-
-
0025952264
-
Effects of background music on the remembering of filmed events
-
Boltz, Marilyn, Matthew Schulkind, and Suzanne Kantra (1991), "Effects of Background Music on the Remembering of Filmed Events," Memory and Cognition, 19 (November), 593-606.
-
(1991)
Memory and Cognition
, vol.19
, Issue.NOVEMBER
, pp. 593-606
-
-
Boltz, M.1
Schulkind, M.2
Kantra, S.3
-
6
-
-
33750824566
-
Effects of message repetition and position on cognitive response, recall, and persuasion
-
Cacioppo, John T. and Richard E. Petty (1979), "Effects of Message Repetition and Position on Cognitive Response, Recall, and Persuasion," Journal of Personality and Social Psychology, 37 (January), 97-109.
-
(1979)
Journal of Personality and Social Psychology
, vol.37
, Issue.JANUARY
, pp. 97-109
-
-
Cacioppo, J.T.1
Petty, R.E.2
-
7
-
-
84904128576
-
The efficient assessment of the need for cognition
-
Cacioppo, John T., Richard E. Petty, and Chuan F. Kao (1984), "The Efficient Assessment of the Need for Cognition," Journal of Personality Assessment, 48 (June), 306-307.
-
(1984)
Journal of Personality Assessment
, vol.48
, Issue.JUNE
, pp. 306-307
-
-
Cacioppo, J.T.1
Petty, R.E.2
Kao, C.F.3
-
9
-
-
0002439564
-
Consumers' reactions to waiting: When delays affect the perception of service quality
-
ed. Thomas Srull, Provo, UT: Association for Consumer Research
-
Dubé-Rioux, Laurette, Bernd H. Schmitt, and France Leclerc (1988), "Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality," in Advances in Consumer Research, Vol. 16, ed. Thomas Srull, Provo, UT: Association for Consumer Research, 59-63.
-
(1988)
Advances in Consumer Research
, vol.16
, pp. 59-63
-
-
Dubé-Rioux, L.1
Schmitt, B.H.2
Leclerc, F.3
-
10
-
-
0021297830
-
Perception and estimation of time
-
Fraisse, Paul (1984), "Perception and Estimation of Time," Annual Review of Psychology, 35, 1-36.
-
(1984)
Annual Review of Psychology
, vol.35
, pp. 1-36
-
-
Fraisse, P.1
-
11
-
-
0000033239
-
The role of expectancy and relevancy in memory for verbal and visual information: What is incongruence?
-
Heckler, Susan E. and Terry L. Childers (1992), "The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruence?" Journal of Consumer Research, 18 (March), 475-492.
-
(1992)
Journal of Consumer Research
, vol.18
, Issue.MARCH
, pp. 475-492
-
-
Heckler, S.E.1
Childers, T.L.2
-
12
-
-
0001473941
-
Subjective versus objective time measures: A note on the perception of time in consumer behavior
-
Hornik, Jacob (1984), "Subjective versus Objective Time Measures: A Note on the Perception of Time in Consumer Behavior," Journal of Consumer Research, 11 (June), 615-618.
-
(1984)
Journal of Consumer Research
, vol.11
, Issue.JUNE
, pp. 615-618
-
-
Hornik, J.1
-
14
-
-
0000112369
-
The experience of time as a function of musical loudness and gender of listener
-
ed. John Sherry and Brian Sternthal, Provo, UT: Association for Consumer Research
-
Kellaris, James J. and Moses B. Altsech (1992), "The Experience of Time as a Function of Musical Loudness and Gender of Listener," in Advances in Consumer Research, Vol. 19, ed. John Sherry and Brian Sternthal, Provo, UT: Association for Consumer Research, 725-729.
-
(1992)
Advances in Consumer Research
, vol.19
, pp. 725-729
-
-
Kellaris, J.J.1
Altsech, M.B.2
-
15
-
-
21344492672
-
The effect of background music on ad processing: A contingency explanation
-
Kellaris, James J., Anthony D. Cox, and Dena Cox (1993), "The Effect of Background Music on Ad Processing: A Contingency Explanation," Journal of Marketing, 57 (November), 114-125.
-
(1993)
Journal of Marketing
, vol.57
, Issue.NOVEMBER
, pp. 114-125
-
-
Kellaris, J.J.1
Cox, A.D.2
Cox, D.3
-
16
-
-
84919418859
-
The influence of music on consumers' temporal perceptions: Does time fly when you're having fun?
-
Kellaris, James J. and Robert J. Kent (1992), "The Influence of Music on Consumers' Temporal Perceptions: Does Time Fly When You're Having Fun?" Journal of Consumer Psychology, 1 (4), 365-376.
-
(1992)
Journal of Consumer Psychology
, vol.1
, Issue.4
, pp. 365-376
-
-
Kellaris, J.J.1
Kent, R.J.2
-
17
-
-
0030305410
-
Shaping time perceptions with background music: The effect of congruity and arousal on estimates of ad durations
-
Kellaris, James J. and Susan Powell Mantel (1996), "Shaping Time Perceptions with Background Music: The Effect of Congruity and Arousal on Estimates of Ad Durations," Psychology and Marketing, 13 (August), 501-515.
-
(1996)
Psychology and Marketing
, vol.13
, Issue.AUGUST
, pp. 501-515
-
-
Kellaris, J.J.1
Mantel, S.P.2
-
18
-
-
0031500207
-
Vividness effects: A resource-matching perspective
-
Keller, Punam Anand and Lauren G. Block (1997), "Vividness Effects: A Resource-Matching Perspective," Journal of Consumer Research, 24 (December), 295-304.
-
(1997)
Journal of Consumer Research
, vol.24
, Issue.DECEMBER
, pp. 295-304
-
-
Keller, P.A.1
Block, L.G.2
-
19
-
-
21844522053
-
Waiting time and decision making: Is time like money?
-
Leclerc, France, Bernd H. Schmitt, and Laurette Dubé (1995) "Waiting Time and Decision Making: Is Time like Money?" Journal of Consumer Research, 22 (June), 110-119.
-
(1995)
Journal of Consumer Research
, vol.22
, Issue.JUNE
, pp. 110-119
-
-
Leclerc, F.1
Schmitt, B.H.2
Dubé, L.3
-
20
-
-
0004220701
-
-
Advances in Psychology Series, no. 59, Amsterdam: Elsevier Science
-
Levin, Iris and Dan Zakay (1989), Time and Human Cognition, Advances in Psychology series, no. 59, Amsterdam: Elsevier Science.
-
(1989)
Time and Human Cognition
-
-
Levin, I.1
Zakay, D.2
-
21
-
-
0024706347
-
Processing deficits and the mediation of positive affect in persuasion
-
Mackie, Diane M. and Leila T. Worth (1989), "Processing Deficits and the Mediation of Positive Affect in Persuasion," Journal of Personality and Social Psychology, 57 (July), 27-40.
-
(1989)
Journal of Personality and Social Psychology
, vol.57
, Issue.JULY
, pp. 27-40
-
-
Mackie, D.M.1
Worth, L.T.2
-
22
-
-
0002331917
-
Schema congruity as a basis for product evaluation
-
Meyers-Levy, Joan and Alice M. Tybout (1989), "Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, 16 (June), 39-54.
-
(1989)
Journal of Consumer Research
, vol.16
, Issue.JUNE
, pp. 39-54
-
-
Meyers-Levy, J.1
Tybout, A.M.2
-
24
-
-
0031475528
-
Evaluating persuasion-enhancing techniques from a resource-matching perspective
-
Peracchio, Laura and Joan Meyers-Levey (1997), "Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective," Journal of Consumer Research, 24 (September), 178-191.
-
(1997)
Journal of Consumer Research
, vol.24
, Issue.SEPTEMBER
, pp. 178-191
-
-
Peracchio, L.1
Meyers-Levey, J.2
-
25
-
-
0001835547
-
Memory for print ads: Understanding the relations among brand name, copy, and picture
-
Schmitt, Bernd, Nader T. Tavassoli, and Robert T. Millard (1993), "Memory for Print Ads: Understanding the Relations among Brand Name, Copy, and Picture," Journal of Consumer Psychology, 2 (1), 55-81.
-
(1993)
Journal of Consumer Psychology
, vol.2
, Issue.1
, pp. 55-81
-
-
Schmitt, B.1
Tavassoli, N.T.2
Millard, R.T.3
-
26
-
-
0022049884
-
Associative storage and retrieval processes in person memory
-
Srull, Thomas K., Meryl Lichtenstein, and Myron Rothbart (1985), "Associative Storage and Retrieval Processes in Person Memory," Journal of Experimental Psychology: Learning, Memory, and Cognition, 11 (March), 316-345.
-
(1985)
Journal of Experimental Psychology: Learning, Memory, and Cognition
, vol.11
, Issue.MARCH
, pp. 316-345
-
-
Srull, T.K.1
Lichtenstein, M.2
Rothbart, M.3
-
27
-
-
0037681173
-
Waiting for service: The relationship between delays and evaluations of service
-
Taylor, Shirley (1994), "Waiting for Service: The Relationship between Delays and Evaluations of Service," Journal of Marketing, 58 (April), 58-69.
-
(1994)
Journal of Marketing
, vol.58
, Issue.APRIL
, pp. 58-69
-
-
Taylor, S.1
-
28
-
-
0001907448
-
Cognitive mediation of positive affect in persuasion
-
Worth, Leila T. and Diane M. Mackie (1987), "Cognitive Mediation of Positive Affect in Persuasion," Social Cognition, 5 (February), 76-94.
-
(1987)
Social Cognition
, vol.5
, Issue.FEBRUARY
, pp. 76-94
-
-
Worth, L.T.1
Mackie, D.M.2
|