A comparative analysis of Chinese consumers' increased vs. decreased online purchases

Journal of Electronic Commerce in Organizations

Volumn 9, Issue 1, 2011, Pages 38-55

  Zhou, Tao ^a   Lu, Yaobin ^b   Wang, Bin ^c  

^a HANGZHOU DIANZI UNIVERSITY   (China)

^b HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^c UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Chinese consumers; Decreased purchase; E Retaileers; Increased purchase; Online purchases

Indexed keywords

CHINESE CONSUMERS; DECREASED PURCHASE; E-RETAILEERS; INCREASED PURCHASE; ONLINE PURCHASES;

ELECTRONIC COMMERCE; PURCHASING;

SALES;

EID: 79954623598     PISSN: 15392937     EISSN: 15392929     Source Type: Journal    
DOI: 10.4018/jeco.2011010103     Document Type: Article

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