City branding: A brand concept map analysis of a university town

Place Branding and Public Diplomacy

Volumn 7, Issue 1, 2011, Pages 50-63

  Brandt, Céline ^a,b   De Mortanges, Charles Pahud ^a  

^a UNIVERSITY OF LIÈGE   (Belgium)

^b University of Liege ^*  (Belgium)

Author keywords

brand attributes; brand concept map; brand identity; brand image; brand perception; city branding

Indexed keywords

EID: 79954571319     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.37     Document Type: Article

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