Choice modeling New Zealand high school seniors' preferences for university education

Journal of Marketing for Higher Education

Volumn 15, Issue 2, 2006, Pages 81-102

  Holdsworth, David K ^a   Nind, Derek ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Choice modeling; College education marketing; Cost value relationship; Employers; Preferences; Price; Scholarships; University

Indexed keywords

EID: 33745589514     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v15n02_04     Document Type: Article

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