Mapping market entry in the classroom: The Market Access Planning System (MAPS)

Simulation & Gaming

Volumn 31, Issue 4, 2000, Pages 464-478

  Mitri, Michel ^a   Karimalis, Grigorios N ^b   Cannon, Hugh ^b   Yaprak, Attila ^b  

^a EASTERN MICHIGAN UNIVERSITY   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

Author keywords

company analysis; hypertext tutorials; MAPS; Market Access Planning System; market analysis; market entry strategy; target market

Indexed keywords

EID: 84993746160     PISSN: 10468781     EISSN: None     Source Type: Journal    
DOI: 10.1177/104687810003100402     Document Type: Article

References (18)

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