Sophisticated but confused: The impact of brand extension and motivation on source confusion

Psychology and Marketing

Volumn 28, Issue 5, 2011, Pages 457-478

  Derosia, Eric D ^a   Lee, Thomas R ^b   Christensen, Glenn L ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b Utah Supreme Court ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79953325704     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20396     Document Type: Article

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