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Journal of Business Research
Volumn 56, Issue 6, 2003, Pages 431-442
Sequential brand extensions and brand choice behavior
Author keywords

Brand equity; Brand extensions; Branding strategy; Sequential brand extensions
Indexed keywords

EID: 0037409198     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(01)00242-9     Document Type: Article
Times cited : (43)
References (17)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.