The effects of sentence-level context, prior word knowledge, and need for cognition on information processing of technical language in print ads

Journal of Consumer Psychology

Volumn 14, Issue 3, 2004, Pages 291-302

  Bradley III, Samuel D ^a   Meeds, Robert ^b  

^a INDIANA UNIVERSITY   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042677238     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1403_10     Document Type: Article

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